And they show that most young people feel fine about their hook-ups: These studies also show that hook-up regret is most likely in one specific circumstance—intercourse when very drunk.
As previously mentioned, about a third of hook-ups involve intercourse, and the participants are very drunk in around half of those.
Canadian researchers (Herold & Mewhinney, 1993) confirmed this in a study of college students more than 20 years ago: How They Met, 1993 The two studies had different parameters, but it appears not much has changed.
Meanwhile, for college students, spring break remains prime time for hook-ups.
A couple of decades ago, a perception expert named Wilson Bryan Key, wrote a series of books on how sex was sold to people on a subliminal level to get them to buy useless products.A University of Illinois survey found that 49% of college men and 38% of women reported having sex as a direct result of drinking.Canadian researchers (Fisher, 2012) asked college students about alcohol and hook-ups. As I’ve discussed previously [7.1.14], alcohol is a major factor in collegiate and military sexual assaults.This may sound hasty, but, then, spring break is brief; vacationing students are horny and outgoing; and alcohol is abundant.The Alcohol Connection Katy Perry’s 2010 hit Alcohol has always played a major role in casual sex and it continues to be key to hook-ups today.